Jason Lansdale
2 min readJan 31, 2021

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The Goal Box….check out what kept us going in 2020

While 2020 was a very odd and difficult year for many of us, here at Offside Marketing, we were fortunate to stay busy with a number of projects and engagements throughout the year, here is a quick summary of what kept us going:

  • We kicked the year off by supporting our very good friends at the Greater Cleveland Sports Commission for the 20th Annual Greater Cleveland Sports Awards which is their annual premier fundraiser supporting their mission of attracting sporting events as an engine for local economic development. We were happy to sponsor a table at their annual event, which is one of Cleveland’s best evenings celebrating all things local sports!
  • Always fans of global independent film, we were ecstatic to once again work with our friends at the Cleveland International Film Festival to support the online screening of THE CHAMPION (Italy, 2019). This slick international soccer narrative landed a beautiful strike with soccer fans and indy film audiences alike during their annual festival. Offside Marketing helped with target marketing to the soccer industry and community across Ohio to support ticket sales for the film screening as part of their CIFF Streams program. Mark your calendars now for the 45th Cleveland International Film Festival coming up April 7–20, 2021.
  • We teamed up with our old pals Cleveland Soccer Club and Platform Beer Company to assist with the release of Gym Day Goals, the annual beer collaboration between the two awesome groups. We assisted with media, public relations and overall promotion of the live launch event which was held via Instagram. Typically, these events are in-person, however this year presented some unique challenges of hosting a beer release during a global pandemic, however, in the end everyone walked away a winner and with an awesome pint (or a 6-pack for home delivery) of this low-calorie IPA with notes of tangerine!

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Jason Lansdale
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Principal of Offside Marketing, a Cleveland-based soccer sports marketing house.